http://theblacksphere.net/2013/03/victorias-secret-is-coming-for-your-middle-schooler/
I totally heart VS a it's sister companies, but this blows my mind a tad.
I bought my first thong innnn grade 10 I believe, with my 16th bday money (I had an early bday). It was bright blue and basically bathing suit material, and from Bootlegger. It was hideous and so ill-fitted/designed. But I felt super special.
When I first started reading this article (linked at the top) I thought, 'smart idea Victoria!' The Bright Young Things title is actually pretty great, it sounds happy and positive! And because I think girls of all ages should love and celebrate their bodies, I think super fun undies for younger girls is a perfectly ok idea.
Before finding this article, I had just spent a few minutes scrolling through pictures/testimonials on a popular weight loss/healthy living brand's Facebook page. Women posted their before and after pictures of their bodies, all of which were impressive and inspiring. The most noticeable transformations though? What they were wearing! 95% of the women took their pictures in their undies (brave women!), and the before pictures were far more often then not dressed in sports bras and granny panties (for lack of a better word). Then the after photos were decked out in lacy bikini briefs and push-up bras! And I loved it! Females getting fit so obviously felt happier about themselves and were excited to show it off, and excited to do other things (like wear sexy undies) to further boost their confidence!
That's my favorite thing about fun undies, they make you feel fun! Even when no one else may ever see them! When I open my undies drawer in the way-too-early-cranky mornings, all the colors and the polka dots and the leopard prints make me smile! And my butt smiles all day in them! I know I'm not going to work to walk in a lingerie fashion show, but that doesn't mean I don't strut a teeny prouder on the days that I know I have something fierce under my catholic school-appropriate clothes.
I actually think undies can be magical in that way, an figured that if I were ever to become Hollywood's next hottest thing, I'd love to partner with an undies company to start a line called Secret Sparkle..SS for short of course. It would be the snazziest patterns, with little gems and laces, but every pair would be comfy and productive enough to be worn on an every day basis. And women everywhere would walk into their next board room meeting, or parent-teacher conference with an extra bounce in their step, because only they would know alllllll that's goin on down there.
Really though, who's taken the time to shave their legs in the middle of winter, even though no one but your kaki pants would be feeling them? And can you deny feeling deviously special, knowing that you were keeping a smooth secret (sparkle) under there? Well undies are just like that!
However.
*Ahem.
I am a grown ass woman, so I am allowed to think and talk all I want about sexy, sparkly panties. I am allowed to wear sexy, sparkly panties. 11 and 12, and 13 year olds?
Bright, happy, fun colors and patterns will, and should be wanted by young girls. That much makes sense. As soon as potty-training begins, my daughters going to have the hippest undies to celebrate with!
And even marketing 'Bikini' style undies to young girls is fine by me, because I know it's something they'd be drawn to. But we (as adults, and marketers, as consumers, as a society) should not even give girls the chance to ever be drawn to under garments with ANY words on them, let alone 'Feelin Lucky?'....?!!! I don't care if Victorias Secret writes 'DORA THE EXPLORER' on the butts...it is unnecessary because NO ONE SHOULD BE READING THE BUTTS OF CHILDREN!
Uhmm, duh.
The world is full of slutty things, and 'our' children are exposed to it every day, so they are bound to be drawn to (with their over-paid allowances) what is 'cool'. And I'm sure slutty TV shows make it perfectly clear that undies with words on the butts are very cool. But by allowing such things on the market, we are basically telling these too-young females, 'Its ok to be a slut, if everyone else wants to be a slut. Yes, please start a tab on how many boys in your middle school classes you can get to stare at your ass long enough to read it!'
I have no solution for this problem, of course. Lol. I don't know, raise you children right, and hopefully they won't want words on their asses until they are of a legal age? I don't have time to write a letter a day to VS telling them they they are about to destroy the future of our gender. Really, I just wanted to vent. This started out as just wanting to share and comment on this article, on Facebook, but we all know how long-winded this Princess really is.
I totally heart VS a it's sister companies, but this blows my mind a tad.
I bought my first thong innnn grade 10 I believe, with my 16th bday money (I had an early bday). It was bright blue and basically bathing suit material, and from Bootlegger. It was hideous and so ill-fitted/designed. But I felt super special.
When I first started reading this article (linked at the top) I thought, 'smart idea Victoria!' The Bright Young Things title is actually pretty great, it sounds happy and positive! And because I think girls of all ages should love and celebrate their bodies, I think super fun undies for younger girls is a perfectly ok idea.
Before finding this article, I had just spent a few minutes scrolling through pictures/testimonials on a popular weight loss/healthy living brand's Facebook page. Women posted their before and after pictures of their bodies, all of which were impressive and inspiring. The most noticeable transformations though? What they were wearing! 95% of the women took their pictures in their undies (brave women!), and the before pictures were far more often then not dressed in sports bras and granny panties (for lack of a better word). Then the after photos were decked out in lacy bikini briefs and push-up bras! And I loved it! Females getting fit so obviously felt happier about themselves and were excited to show it off, and excited to do other things (like wear sexy undies) to further boost their confidence!
That's my favorite thing about fun undies, they make you feel fun! Even when no one else may ever see them! When I open my undies drawer in the way-too-early-cranky mornings, all the colors and the polka dots and the leopard prints make me smile! And my butt smiles all day in them! I know I'm not going to work to walk in a lingerie fashion show, but that doesn't mean I don't strut a teeny prouder on the days that I know I have something fierce under my catholic school-appropriate clothes.
I actually think undies can be magical in that way, an figured that if I were ever to become Hollywood's next hottest thing, I'd love to partner with an undies company to start a line called Secret Sparkle..SS for short of course. It would be the snazziest patterns, with little gems and laces, but every pair would be comfy and productive enough to be worn on an every day basis. And women everywhere would walk into their next board room meeting, or parent-teacher conference with an extra bounce in their step, because only they would know alllllll that's goin on down there.
Really though, who's taken the time to shave their legs in the middle of winter, even though no one but your kaki pants would be feeling them? And can you deny feeling deviously special, knowing that you were keeping a smooth secret (sparkle) under there? Well undies are just like that!
However.
*Ahem.
I am a grown ass woman, so I am allowed to think and talk all I want about sexy, sparkly panties. I am allowed to wear sexy, sparkly panties. 11 and 12, and 13 year olds?
Bright, happy, fun colors and patterns will, and should be wanted by young girls. That much makes sense. As soon as potty-training begins, my daughters going to have the hippest undies to celebrate with!
And even marketing 'Bikini' style undies to young girls is fine by me, because I know it's something they'd be drawn to. But we (as adults, and marketers, as consumers, as a society) should not even give girls the chance to ever be drawn to under garments with ANY words on them, let alone 'Feelin Lucky?'....?!!! I don't care if Victorias Secret writes 'DORA THE EXPLORER' on the butts...it is unnecessary because NO ONE SHOULD BE READING THE BUTTS OF CHILDREN!
Uhmm, duh.
The world is full of slutty things, and 'our' children are exposed to it every day, so they are bound to be drawn to (with their over-paid allowances) what is 'cool'. And I'm sure slutty TV shows make it perfectly clear that undies with words on the butts are very cool. But by allowing such things on the market, we are basically telling these too-young females, 'Its ok to be a slut, if everyone else wants to be a slut. Yes, please start a tab on how many boys in your middle school classes you can get to stare at your ass long enough to read it!'
I have no solution for this problem, of course. Lol. I don't know, raise you children right, and hopefully they won't want words on their asses until they are of a legal age? I don't have time to write a letter a day to VS telling them they they are about to destroy the future of our gender. Really, I just wanted to vent. This started out as just wanting to share and comment on this article, on Facebook, but we all know how long-winded this Princess really is.
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